Belk: One of my favorite redesigns. I'm sure the clothes still suck, but the store went from a frumpy logo circa 1950s to a modern, respectable font and colors. Kudos.
Urban Outfitters: Urban is transcending the beloved self-inflicted irony of hipsterdom. I'm not sure what they were thinking with this word art bull. Completely sans aesthetic, the only reasoning I can gather is that they were trying to match the quality of their website with the cheapness of their clothing. But you know, it still costs $70 for a jersey knit dress.
Gap: In case you completely missed the boat, the people at Gap decided to be tasteless and release a new logo on their website. Needless to say, shoppers were ticked because it was so ugly, and Gap repealed its mistake. Thank God.
Google: Our favorite little search engine updated its look. What?! You can't tell the difference? This isn't full-on plastic surgery we're talking about – just a little facelift. Getting rid of a drop shadow can make you look 10 years younger, folks!
Skittles: Not sure what Skittles was going for here. I'm all for minimalism, but shouldn't the brand name be on there somewhere?
SUNY: Shout-out to my girls at SUNY Brockport/Geneseo! Their logo went from typical collegiate to a simple visual leaning toward appealing. Although it might be weird to get letterhead with a contact lens for a logo as opposed to a standard coat-of-arms deal, I don't hate it.
The Library of Congress: KUDOS! They have that book-and-flag crap, the very two things I think of when I hear the words "library" and "Congress." Sometimes I'm impressed by 'Merca.
SurveyMonkey: Although I hate getting freaking emails from people asking me to take their surveys for some class project, I hate it a lot less now that the monkey got a little more abstract and a lot cuter. Legit.
Rhapsody: Am I going to pay you for music? Hahahaha, NO! But I will give you props for your updated look.
Myspace: I just remembered I still have a Myspace account. Can't say I love this concept. The giant space (haha. Literally, we get it, okay) leaves way too much room for me to accidentally insert alternative pairings. Like "Myface" or "MyhorriblereminderofhowpatheticIwasinhighschool." Mirror shot!
CNN en Español: Just. Freaking. Clever.
iTunes: I don't know why everyone whined about this when it came out. Did you really want to continue seeing that CD on your dock? What's a CD?
So, yay, 2010! You weren't all pure crap. There's some hope for humanity, typography and perhaps a job for me somewhere fixing your mistakes in 2011. Hollaaaa!
Post freaking Script:
In my agonizing research, I found this logo that will apparently stand for the Olympics in London in 2012. I cried. Not from the complete depression that overwhelmed my emotions as I realized that someone probably paid more than I'll earn in my entire life for this design, but because my eyes were burning out of my fricking scull while staring at this...this....THERE IS NO WORD!
The only positive effect I can foresee is that the world actually will end before this gets printed on anything.